About US
Meet Our Founder and CEO
Amy Yan, the founder and CEO of Greener Grass LLC, a cannabis cultivation company based in St. Louis, Missouri, has built a reputation as a dynamic leader in both the cannabis industry and community empowerment. Under her guidance, Greener Grass LLC has become a trusted name, operating a cultivation facility in Greenville, Missouri, and delivering innovative, compliant solutions with a team boasting over 20 years of collective experience. Beyond her achievements in cannabis cultivation, Amy is a passionate advocate for women and minority-owned entrepreneurs, extending her influence through additional business ventures and key roles in organizations like the Urban League Women's Business Center, the Northside Economic Empowerment Center, and the executive board of Behavioral Health Response.
At Greener Grass LLC, Amy’s success serves as a powerful example for underrepresented entrepreneurs, showcasing how determination and strategic partnerships can break barriers in emerging industries. She uses this platform to mentor others, offering insights on regulatory navigation, operational scaling, and industry trends—skills critical for those entering the cannabis market. Her other business ventures further this mission, providing resources, networking, and practical support to women and minority business owners, helping them overcome challenges like limited funding and market access.
Amy’s involvement with the Urban League Women's Business Center in St. Louis amplifies her impact. This organization supports socially and economically disadvantaged women through training, counseling, and advocacy. Amy contributes her expertise to its programs, empowering participants with the tools—such as business planning and financial literacy—needed to launch and sustain their ventures. Similarly, at the Northside Economic Empowerment Center in North St. Louis, she helps address decades of disinvestment by connecting minority entrepreneurs to certification workshops, digital tools, and procurement education, fostering equitable economic growth and generational wealth.
Adding to her impressive portfolio, Amy serves on the executive board of Behavioral Health Response (BHR), a St. Louis-based organization providing critical mental health services. BHR offers 24/7 crisis intervention, counseling, and community outreach, addressing behavioral health needs across the region. In this role, Amy brings her leadership acumen to shape strategic initiatives, ensuring accessible mental health support for underserved populations. Her involvement reflects her broader commitment to community well-being, aligning her entrepreneurial success with social impact.
Through her leadership at Greener Grass LLC, her additional business endeavors, and her roles with the Urban League Women's Business Center, the Northside Economic Empowerment Center, and Behavioral Health Response, Amy Yan empowers women, minorities, and vulnerable communities. Her work not only drives individual success but also transforms the St. Louis region into a more inclusive and supportive landscape for entrepreneurship and mental health advocacy.
Chad Fiedler, COO
Chad Fiedler the Chief Operating Officer (COO) of Greener Grass LLC, a cannabis cultivation company that also specializes in providing consulting services to businesses in the cannabis industry. Headquartered in St. Louis, Missouri, Greener Grass combines its expertise in cultivation with consulting solutions to help cannabis companies optimize operations, ensure compliance, and boost profitability. With over 20 years of experience in the cannabis cultivation industry, Fiedler brings a wealth of knowledge from his extensive background in growing, manufacturing, and production. His leadership drives Greener Grass’s dual mission of producing high-quality cannabis while offering strategic guidance to industry partners. Working with clients and collaborators across states like Missouri, Colorado, California, and Florida, Fiedler’s seasoned perspective ensures Greener Grass remains at the forefront of cultivation innovation and consulting excellence, supporting the success of cannabis businesses nationwide.
Jason Mills, CCO
Jason Mills serves as the Chief Compliance Officer (CCO) of Greener Grass LLC, a cannabis cultivation and consulting company based in St. Louis, Missouri. With over 20 years of experience in the cannabis industry, Mills is a seasoned expert whose expertise is rooted in hands-on work with licensed cannabis companies throughout Missouri. His extensive background spans regulatory compliance, operational oversight, and industry best practices, making him instrumental in ensuring Greener Grass adheres to stringent state and federal standards while delivering top-tier cultivation and consulting services. Mills has collaborated directly with Missouri’s licensed cannabis operators, giving him a deep understanding of the state’s regulatory landscape and practical challenges. His leadership as CCO strengthens Greener Grass’s commitment to compliance, enabling the company to thrive as a trusted cultivator and consultant for cannabis businesses seeking sustainable growth and operational excellence.
Casey Fiedler, COS
Casey Fiedler serves as the Chief of Staff at Greener Grass LLC, a St. Louis, Missouri-based cannabis cultivation and consulting company. In this role, Casey is playing a key part in overseeing the development and launch of the company’s upcoming cultivation facility, scheduled to break ground and begin operations in the spring of 2026. As Chief of Staff, Casey coordinates strategic planning, team alignment, and operational readiness to ensure the facility meets Greener Grass’s high standards for quality and efficiency in cannabis production. With a focus on supporting the company’s growth, Casey’s leadership is vital to executing this ambitious project, which will expand Greener Grass’s cultivation capacity and reinforce its position as a leader in the cannabis industry. The new facility represents a significant milestone for the company, blending its cultivation expertise with its mission to deliver innovative solutions to the market.
Caden Dwinell, CMO
Caden Dwinell serves as the Chief Marketing Officer (CMO) and Brand Ambassador for Greener Grass LLC, a St. Louis, Missouri-based cannabis cultivation and consulting company. In his dual role, Caden spearheads the company’s marketing strategies while embodying its brand identity, promoting its mission to deliver high-quality cannabis and expert consulting services. As CMO, he oversees the development and execution of innovative campaigns that highlight Greener Grass’s unique blend of cultivation excellence and industry insights, targeting both consumers and business partners. As Brand Ambassador, Caden represents the company’s values and vision, building strong relationships within the cannabis community and beyond. His creative leadership and public presence are key to elevating Greener Grass’s reputation as a trusted name in the industry, driving growth and engagement across markets in Missouri.